alrighty x happyellow
our coffee partner
That's ALRIGHTY. And they love really good coffee. After more than 30 years in the coffee trade, they set out to make the coffee world a little better. Day after day. Cup after cup.
Caretrade philosophy
Caretrade philosophy Alrighty follows its own CARETRADE philosophy. After all, from decades of experience in the coffee trade, they know that certificates and seals do not solve everything. And that problems must be tackled at the root - from sourcing the beans in the country of origin to packaging on the shelf. That's why they are fully committed to the potential of the UNDERDOGS of the coffee world: every ALRIGHTY bean comes exclusively from farmers who are either young, female or from Africa. Real Davids among too many Goliaths who deserve a big chance and at the same time strengthen diversity in coffee cultivation.
People for People
People for people And because environmental protection icon Jane Goodall sees it that way too, she is the patron of the cause. With every cup of ALRIGHTY coffee, her Roots & Shoots projects are supported, especially in Africa. Another example of sustainability. Zeroing emissions - theoretically impossible. But in practice, ALRIGHTY is doing everything it can to constantly improve. With the help of their non-profit partner MENSCHEN FÜR MENSCHEN, they are working on a reforestation project in the south of Ethiopia. The common goal: more climate protection, biodiversity AND an economic improvement for the people who live there. Every ton of CO2 emitted by ALRIGHTY is thus bound again.
Alrighty Roastery & Coffee Shop
In the middle of the pulsating heart of Munich's Werksviertel, ALRIGHTY has found its emotional home: the ALRIGHTY Roastery & Coffee Shop. A place where innovation and sustainability are clearly the focus. Here you will get to know the entire soul, philosophy and attitude of ALRIGHTY.
